Nearing the end of 2016, Google began letting webmasters know about impending changes to their search engine ranking system that would have impact on how sites will be viewed in 2017. To carry on to rank well in 2017, websites should hit certain additional criteria. In the following paragraphs, I discuss these key new changes that can impact your website’s organic Search engine optimization rankings within the Internet Search Engine.
The initial item on their list is making sure that your web site includes a published SSL certificate in place. Now, as far as affordable search engine optimization company go, you will begin to be penalized unless you provide an SSL certificate in place on the site.
Among the first moves in connection with this already now in place, is that if you do not provide an SSL certificate on the site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a prospective page viewer be aware that the website has not been secured. Clicking on the exclamation mark raises the facts from the security infraction. This new item is currently already in place on the browser with all the January 2017 Chrome “56” browser update.
SSL certificates are not a major expense these days and you may buy them put in place for only about $26 per year if you are not running an e-commerce site and approximately $70 or so if you are. Google is extremely thinking about customers being protected since they head to websites directed by Google and they would like to ensure that customer data entered on these internet websites is encrypted and a person’s information is kept safe. In this regard, they will therefore be penalizing “organic search-wise” those websites that have not put an SSL certificate set up. So, if being discovered by Google organically is very important to you, this is a step you will need to take with your site.
Next on their agenda is popup adds on webpages, particularly on cellular devices. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google continues to be paying attention to their complaints. Google found that popup adds often can cover a whole screen on the mobile phone and can also be hard to get rid of. Thus as Googlebot crawls your webpages and in particular, your mobile webpages, remember that they are looking on popup adds with disfavor and your page will likely be penalized if popup adds are located.
Google’s move here is because they are wanting to deliver quality content with their search and “AdWords” customers on behalf of their advertisers. They may be on the seek out quality content pages to serve up – not “Fluff” pages whose primary purpose is to popup an increase sell something. Advertising on the web is going to begin to change due to this new internet search engine ranking requirement if you are wanting to be found and also you currently run popups on the pages, you will be wanting to start doing some rework on these pages. Do standard advertising through key phrases links and hyperlinked images on pages instead – Google will reward you because of it instead of penalizing you.
Another change needed for 2017 will see a lot of people scrambling to enhance their site design architectures. Almost half of all Access to the internet nowadays is carried out by mobile phones including tablets.
In a recent study performed by a Google subsidiary company, it had been learned that the average load time for a webpage on a mobile phone is still sitting at about 19 seconds to load. This same study suggests that mobile device users on the other hand just have an attention span for page loading of around 3 seconds. After 3 seconds, over 53% of users abort meaning slow-loading mobile pages that Google currently sends customers to via their search engine and on behalf of their AdWords advertisers, are not getting loaded.
So things are changing. Google presently has setup a totally separate online search engine “page indexing” database inside their system for mobile webpages. The loading sweet-spot for a page is 2-4 seconds and when your mobile page takes longer to load than this as it is getting crawled by Googlebot, Google will make note from it along with your page will not be showing up within their search engine rankings for users until you will get this fixed.
With well over 50% of website interactions now coming from mobile, this has the potential for cutting your total website visitors by almost half when your pages have already been flagged by Googlebot as being slow loading – not really that mobile was helping you anyway with approximately 53% of people clicking off before your page ever got loaded to begin with.
In fact, many WordPress theme providers are scrambling to build and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury is still out on these however regarding osdcpa or otherwise not they can get right down to the 2-4 second page loading time “sweet-spot” requirements now being necessary for Google.
To hit loading times which are consistently this fast, will pretty much require the building of “natively coded, responsive” webpages which do not use widgets of any sort. And also time use to convert the content of an existing fat page right into a fast loading, content filled mobile page needs time that could still keep the page from the fast loading category.
In conclusion, the Internet search engine these days wants professionally built, natively coded webpages to offer up solid content to its customers on mobile phones. To reach your goals having a website organically later on because of this, will need for many online entrepreneurs, a need to rebuild existing websites.
Do you ever wonder about those error codes you get once you click on the fix-it from Google Analytics? Or some other Analytical File? I noticed a few of the error codes are “code” issues, because Google (or some other search engine) has crawled the website, and located a ‘backend code’ page that isn’t accessible from viewers. (Not hidden pages) The problem with ‘fixing’ those errors is they aren’t really errors, but access code that enables your site to work.
The issue with having ‘crawlers’ analyze your internet site, and taking their word to your placements, ranks, along with other site wide issues, is your site has been given with variables that aren’t available to ALL crawler programs. Not everyone uses exactly the same mixture of plugins, code, and securities as ‘everyone else’.